Global shock 🔥 Lacoste’s owner, Didier Maus, STUNS the world by SIGNING an $85 MILLION DEAL with Novak Djokovic and announcing the change of Lacoste’s crocodile logo to a goat in honor of the greatest champion of all time, the tennis ‘GOAT’. Immediately, Novak Djokovic responded with 7 WORDS that left Didier Maus speechless

The sporting world was sent into a frenzy this week after an announcement that merged high fashion with elite tennis in a way no one could have predicted. Didier Maus, the owner of the world-famous French fashion brand Lacoste, has officially signed an $85 million deal with Serbian tennis legend Novak Djokovic. But the jaw-dropping part wasn’t just the enormous sum of money — it was the bold move that came with it. Maus revealed that Lacoste would retire its iconic crocodile logo and replace it with the image of a goat, a symbolic tribute to Djokovic as the “Greatest of All Time” in the sport of tennis.

The news spread across social media like wildfire. Within hours, hashtags referencing “Djokovic GOAT” and “Lacoste Logo Change” began trending in multiple countries. Fans, critics, and fashion insiders all rushed to give their opinions. Some hailed the decision as a masterstroke that would cement Djokovic’s legacy beyond the tennis court. Others called it a risky gamble, claiming it could alienate loyal customers who associate Lacoste exclusively with its crocodile emblem, a design that has been part of the brand’s identity for nearly a century.

Didier Maus, however, seemed unfazed by the backlash. In a press conference filled with flashing cameras and a packed audience of journalists, he stood confidently at the podium, speaking with the conviction of someone who believed he was making history. He described Djokovic not just as a sports champion, but as a global icon who embodies resilience, discipline, and excellence — values Lacoste claims to uphold. “It’s time for our logo to evolve,” Maus declared. “Novak Djokovic is not just a tennis player. He is the embodiment of greatness.”

The agreement reportedly includes a multi-year endorsement contract, exclusive fashion collaborations, and special edition merchandise featuring the new goat logo. Rumors suggest that Lacoste is planning a global rebranding campaign to coincide with Djokovic’s participation in upcoming Grand Slam tournaments, with advertisements expected to dominate billboards, television, and digital platforms in 2025.

But the moment that truly set the internet ablaze came right after Maus’s speech. Standing beside the Lacoste owner, Novak Djokovic was handed the microphone. The crowd fell silent, anticipating his reaction to the dramatic gesture of changing a logo that had been unchanged since 1933. Djokovic smiled, paused for a few seconds, and then delivered just seven words: “I guess I’m the goat now.”

Those seven words, simple yet confident, instantly went viral. Clips of the moment were reposted thousands of times within minutes, with fans praising Djokovic’s sense of humor and composure. Sports commentators debated whether the remark was scripted or an off-the-cuff reaction, but either way, it fueled even more media coverage.

Fashion analysts are already speculating on the economic impact of this decision. Some predict Lacoste’s bold move will capture a new generation of consumers, particularly in the sportswear and streetwear markets. Others warn that tinkering with such a recognizable brand symbol could backfire if the public perceives the change as gimmicky. Still, there’s no denying that the announcement has already generated millions of dollars’ worth of free publicity — something most companies can only dream of.

For Djokovic, the deal is yet another milestone in an already legendary career. With 24 Grand Slam titles to his name and a reputation for unmatched mental toughness, he has cemented his place in tennis history. Now, his influence extends beyond the court, shaping trends in fashion and marketing in ways no other player has done before.

As for Lacoste, the coming months will reveal whether this audacious partnership will redefine the brand for the modern era or be remembered as one of the boldest — and most controversial — marketing gambles in sports history. One thing is certain: the tennis world, and perhaps the entire fashion industry, will be watching every move.